Online marketing is essential for small businesses, but mistakes can undermine efforts and waste resources. Here are five common pitfalls to watch out for: 1. Inconsistent Branding Why It Matters: A lack of consistency in branding—such as varying logos, color schemes, or tone of voice—confuses customers…
Consistency in online marketing is essential for small businesses aiming to build a strong brand presence and effectively connect with their audience. Here’s why it matters: Builds Brand Recognition: Consistent messaging, visual branding, and content across various digital platforms help customers instantly recognize your business. It…
People are searching for local businesses online more than ever, and online searches will continue to increase. You want your business to be found when users are searching for services or products that you offer. Local citations will increase your business’ local visibility online and bring…
It’s smart to use Facebook and other social media platforms to connect with potential customers. Social media channels help you build a larger audience for your products and services. And they provide you with many ways to reach new customers and interact with current followers. However,…
Today Google announced that they are releasing their May 2022 core update, which will take a week or two to fully roll out. Several times a year Google makes substantial improvements to their overall ranking processes, which they refer to as core updates. Core updates are…
If your company is not on Apple Maps, you definitely want to get listed there! Why your business needs an Apple Maps listing Siri always returns Apple Maps results. Typed searches on iPhones and tablets return Apple Maps results. Apple CarPlay is powered by Apple Maps.…
Here are links to some sources of FREE images and videos for your blog posts. Some of the photos on these sites are pretty spectacular. The listed sites all have media to use restriction free and do not require attribution. However, be sure to check each…
If you want to attract more traffic to your website, generate more leads and ultimately sell more, then you should be blogging. If you don’t have a blog you are likely losing sales to your competitors that do. Posting articles to your blog and sharing…
Here is a fun message on how to respond when someone is posting negative comments on your social media pages, created by our friends at Hootsuite. It is very important to respond publicly to negative messages with apologies and solutions. Don’t delete their posts and/or ignore the…
We all have creative blocks now and then. It happens to everyone. This short video suggests that the best way to overcome creative blocks is to just keep thinking. Very simple, right? As this video from The Science of Us explains, psychologists found that people tend…