laptop open to google search page

How Local Citations Increase Search Engine Rankings

People are searching for local businesses online more than ever, and online searches will continue to increase. You want your business to be found when users are searching for services or products that you offer. Local citations will increase your business’ local visibility online and bring more phone calls and website visits directly to you.…

Photo of a small business owner reviewing her website

Facebook Page vs Business Website

It’s smart to use Facebook and other social media platforms to connect with potential customers. Social media channels help you build a larger audience for your products and services. And they provide you with many ways to reach new customers and interact with current followers. However, a social media page can’t replace your business website.…

user on Google Search on tablet

Core Update for Google Search

Today Google announced that they are releasing their May 2022 core update, which will take a week or two to fully roll out. Several times a year Google makes substantial improvements to their overall ranking processes, which they refer to as core updates. Core updates are designed to increase the overall relevancy of Google’s search…

iphone with apple maps icon

Claim Your Apple Maps Listing

If your company is not on Apple Maps, you definitely want to get listed there!  Why your business needs an Apple Maps listing Siri always returns Apple Maps results. Typed searches on iPhones and tablets return Apple Maps results. Apple CarPlay is powered by Apple Maps. Everything in the Apple-verse uses Apple Maps by default.…

man typing on laptop with blog on screen

Successful Blogging Strategy

If you want to attract more traffic to your website, generate more leads and ultimately sell more, then you should be blogging. If you don’t have a blog you are likely losing sales to your competitors that do.   Posting articles to your blog and sharing the links on social media are important components of…

illustration of man thinking

Beat Creative Blocks! Keep Brainstorming

We all have creative blocks now and then. It happens to everyone. This short video suggests that the best way to overcome creative blocks is to just keep thinking. Very simple, right? As this video from The Science of Us explains, psychologists found that people tend to give up too early in the brainstorming process,…