build a consistent brand message

The Importance of Consistency in Marketing

Consistency in online marketing is essential for small businesses aiming to build a strong brand presence and effectively connect with their audience. Here’s why it matters: Builds Brand Recognition: Consistent messaging, visual branding, and content across various digital platforms help customers instantly recognize your business. It strengthens your brand identity, making your business more memorable.…

laptop open to google search page

How Local Citations Increase Search Engine Rankings

People are searching for local businesses online more than ever, and online searches will continue to increase. You want your business to be found when users are searching for services or products that you offer. Local citations will increase your business’ local visibility online and bring more phone calls and website visits directly to you.…

user on Google Search on tablet

Core Update for Google Search

Today Google announced that they are releasing their May 2022 core update, which will take a week or two to fully roll out. Several times a year Google makes substantial improvements to their overall ranking processes, which they refer to as core updates. Core updates are designed to increase the overall relevancy of Google’s search…

iphone with apple maps icon

Claim Your Apple Maps Listing

If your company is not on Apple Maps, you definitely want to get listed there!  Why your business needs an Apple Maps listing Siri always returns Apple Maps results. Typed searches on iPhones and tablets return Apple Maps results. Apple CarPlay is powered by Apple Maps. Everything in the Apple-verse uses Apple Maps by default.…